Using the deal structure or fine print to protect full-margin sales.A great example - I recently bought a massage on Groupon and the merchant offered me another appointment at the Groupon price (with the full revenue going to the business). Creating a strategy to upsell customers or incentivize them to come back ASAP to realize a small profit.Profit isn’t usually the goal with running a Groupon marketing campaign - brand awareness and new customers are. Making sure that the revenue split covers your costs to provide a service (or product), even if it doesn’t result in a profit.If you’ve inquired about getting started with Groupon and they send you to the self-service platform, that means that they don’t think you’re worth the sales rep’s time and you likely won’t do well on the platform. Working with a Groupon sales rep instead of Groupon’s self-service platform to ensure a win-win-win deal structure.Yes, this means that to find success with Groupon marketing, you may actually have to offer more than 50% off. Just because something performs well in one market, at one price, doesn’t mean the same will be true of a smaller or bigger market in another location. Researching your market for similar deal types to set expectations for deal structure and sales prices.

Talking to other local/similar businesses who have done a Groupon deal before talking to a Groupon sales rep so that you come into the process knowing what to expect.

In general, I think that Groupon can definitely be a good way to reach new customers and make use of unsold inventory.īut in order to get the most out of Groupon, I recommend: Getting the Most out of a Groupon Campaign

Groupon campaign